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As leisure manufacturers continue to shift from licensing models to in- home rights, they are focusing on beauty. The industry’s highest margins in this category can help adjust and improve a brand’s reputation. However, bringing a splendor business in- property is not without difficulties.

It can be challenging to craft a strong brand message across all programmes, for instance, if a fashion and beauty group does not collaborate well. Also, beauty is a very economical and packed field, making it challenging to build a loyal consumer base. However, when done properly, it can be a powerful instrument for leisure manufacturers to expand. Puig is an example of a organization that successfully merged a fashion and beauty belgian girls business and experienced significant growth.